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1. Technical Issues on a New Shopify Store
They had just launched their new eCommerce website on Shopify. However, the site came with a host of technical SEO problems — including duplicate content, poor URL structure, and indexing issues that limited visibility.
2. Highly Saturated Market
Operating in the sneaker and streetwear niche meant going head-to-head with global giants like Nike, Adidas, UGG, Amazon, and Etsy — along with countless niche resellers and fashion boutiques. Breaking through the noise required a strategic and aggressive approach.
To boost their visibility and drive organic traffic by resolving technical SEO issues, optimizing product collections, and building authority in the competitive sneaker and streetwear market.
Solution:
1. Trend-Focused Collection Page Strategy:
We collaborated closely with the client to identify upcoming product trends. Based on their insights, we designed SEO-optimized collection page templates that targeted high-intent keywords just before demand peaked — helping them rank early and drive pre-trend traffic.
2. High-Quality Link Building via PR
We launched a fashion-focused digital PR campaign, complemented by guest posting on high-authority fashion and lifestyle sites. In just four months, we secured 600+ backlinks — significantly boosting domain authority and organic keyword rankings.
628 first-page rankings for high-converting, revenue-generating keywords
+40K monthly organic visits, significantly increasing overall site traffic
Secured first-page rankings for major global brands carried by them outpacing competitors in search visibility
In crowded eCommerce spaces, success doesn’t just come from having a great product — it takes smart SEO. By blending predictive content strategy with high-authority link building, They carved out its space in the market and set the stage for long-term organic growth.
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