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Ecommerce Store' SEO Case Study

From Launch to Market Leader: Dominating a Competitive eCommerce Niche

The Challenge

1. Technical Issues on a New Shopify Store
They had just launched their new eCommerce website on Shopify. However, the site came with a host of technical SEO problems — including duplicate content, poor URL structure, and indexing issues that limited visibility.

2. Highly Saturated Market
Operating in the sneaker and streetwear niche meant going head-to-head with global giants like Nike, Adidas, UGG, Amazon, and Etsy — along with countless niche resellers and fashion boutiques. Breaking through the noise required a strategic and aggressive approach.

client : Ecommerce Store in UK
services : Marketing, SEO, Web design
completed date: 1-5-2024
location : uk

Project requirement

To boost their visibility and drive organic traffic by resolving technical SEO issues, optimizing product collections, and building authority in the competitive sneaker and streetwear market.

✅Core Requirements:

💡 Constraints:

Solution & Results

Solution: 

1. Trend-Focused Collection Page Strategy:

We collaborated closely with the client to identify upcoming product trends. Based on their insights, we designed SEO-optimized collection page templates that targeted high-intent keywords just before demand peaked — helping them rank early and drive pre-trend traffic.

2. High-Quality Link Building via PR
We launched a fashion-focused digital PR campaign, complemented by guest posting on high-authority fashion and lifestyle sites. In just four months, we secured 600+ backlinks — significantly boosting domain authority and organic keyword rankings.

The Results

  1. 628 first-page rankings for high-converting, revenue-generating keywords

  2. +40K monthly organic visits, significantly increasing overall site traffic

  3. Secured first-page rankings for major global brands carried by them outpacing competitors in search visibility

🏆 Key Takeaway

In crowded eCommerce spaces, success doesn’t just come from having a great product — it takes smart SEO. By blending predictive content strategy with high-authority link building, They carved out its space in the market and set the stage for long-term organic growth.

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