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A high-end med spa approached us after opening a brand-new location in Chicago—one of the most competitive markets in the U.S. for aesthetic and wellness services. As a completely fresh listing, the business had no existing Google Business Profile (GBP) authority, no customer reviews, and lacked local presence. Compounding this challenge, the med spa had just launched 8 new services that weren’t yet reflected on their website—no landing pages, no optimized content, and no organic traction.
To effectively execute this SEO campaign and deliver impactful results, the following components were essential:
âś… Local SEO Sprint:We kicked things off with an intensive local SEO campaign. This included optimizing their Google Business Profile with accurate categories, business descriptions, high-quality images, and localized keywords. We also built relevant, niche-specific citations across trusted directories to build local authority.
But what made the real difference was applying our proprietary Map Pack Ranking Strategy—a proven process that blends geo-relevance, engagement signals, and competitive analysis to boost visibility in Google’s 3-Pack for high-intent searches.
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✍️ Content Writing & On-Page SEO:
After conducting in-depth keyword research focused on both general med spa terms and the newly introduced services, we created 8 high-converting landing pages. Each page was crafted with SEO-optimized, persuasive content designed to educate, engage, and convert visitors.
We also enhanced internal linking, schema markup, and CTAs to support both organic ranking and user experience.
Result:
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